According to PR expert Nick Ede, Meghan Markle received pivotal branding advice after her lifestyle brand, As Ever, sparked some confusion among consumers. Ede suggested that she could elevate her brand strategy by teaming up with Kris Jenner, the renowned “momager” behind the Kardashian-Jenner empire.
He praised Jenner as “the queen of branding” who has helped her children build billion-dollar businesses. Ede believes Meghan could greatly benefit from Jenner’s deep understanding of celebrity, media, and branding, especially to transform As Ever into a recognizable household name.
